Skinny Cow Helps Women Find the ‘Perfect Cup’

Skinny Cow Helps Women Find the ‘Perfect Cup’ - Event Marketer

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Skinny Cow Helps Women Find the ‘Perfect Cup’

Case Study Details

Brand: NESTLE

Agency: ALCONE

Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)

Year: 2012

To build buzz and awareness around its Cups single-serve ice cream treats, Nestlé’s Skinny Cow brand rolled out an event initiative under the Perfect Cup banner. Playing off the name of the product,…

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