Siemens Exhibit Leverages 'Focus Wings' and Tours - Event Marketer

Siemens Exhibit Leverages ‘Focus Wings’ and Tours

DB_Siemens_2004 Ex
Brand: SIEMENS
Agency: GEORGE P. JOHNSON
Awards: EX AWARDS — BEST TRADE SHOW EXHIBIT
Year: 2004

 

Siemens Dematic AG wanted to promote its new SIPLACE proprietary technology offering. The central design of the exhibit leaned on three “focus wings” that formed a trio of zones highlighting different vertical markets (automotive, telecom, and I.T.). The wings were comprised of translucent textiled walls with circular openings, illuminated by a color-changing spectrum. The result was a balance between high transparency and clear-cut zoning.

Guests were welcomed to the exhibit by sales representatives who led them through individual modules that each offered information about SIPLACE. After passing ergonomically designed workstations, guests entered service and software presentation stations. There they watched demos of SIPLACE in an inviting atmosphere while cutting-edge light technology projected the presentation topic onto the “wings.”

After the presentations, visitors were invited into a hospitality area located in the rear to talk business or ask more in-depth questions.

Back to EventMarketer.com

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2018 Access Intelligence, LLC – All Rights Reserved. |