Siemens Exhibit Leverages ‘Focus Wings’ and Tours
Siemens Dematic AG wanted to promote its new SIPLACE proprietary technology offering. The central design of the exhibit leaned on three “focus wings” that formed a trio of zones highlighting different vertical markets (automotive, telecom, and I.T.). The wings were comprised of translucent textiled walls with circular openings, illuminated by a color-changing spectrum. The result was a balance between high transparency and clear-cut zoning.
Guests were welcomed to the exhibit by sales representatives who led them through individual modules that each offered information about SIPLACE. After passing ergonomically designed workstations, guests entered service and software presentation stations. There they watched demos of SIPLACE in an inviting atmosphere while cutting-edge light technology projected the presentation topic onto the “wings.”
After the presentations, visitors were invited into a hospitality area located in the rear to talk business or ask more in-depth questions.