Siemens Exhibit Leverages 'Focus Wings' and Tours - Event Marketer

Siemens Exhibit Leverages ‘Focus Wings’ and Tours

DB_Siemens_2004 Ex
Brand: SIEMENS
Agency: GEORGE P. JOHNSON
Awards: EX AWARDS — BEST TRADE SHOW EXHIBIT
Year: 2004
  Siemens Dematic AG wanted to promote its new SIPLACE proprietary technology offering. The central design of the exhibit leaned on three “focus wings” that formed a trio of zones highlighting…
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