Shell Promotes Products with LubeVideoCheck Program - Event Marketer

Shell Promotes Products with LubeVideoCheck Program

DB_Silver_Shell_2010 Ex
Brand: SHELL
Agency: THE KERRY GROUP
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (B-TO-B)
Year: 2010
To get its target (trucking, construction and mining equipment industries) to switch from their existing engine protection to Shell Lubricants, the company devised the Shell LubeVideoCheck on-site demonstration…
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