Sephora Activates a Supersized Sampling Party - Event Marketer

Sephora Activates a Supersized Sampling Party

DB_Silver_Sephora_2006 Ex
Brand: SEPHORA
Agency: LEADDOG MARKETING GROUP
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2006
Union Square in Manhattan was the stage for the grand opening of Sephora’s 100th store. Leading up to the party, all-women street teams spread the word around the neighborhood with Block Party postcards.…
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