Sensodyne Brushes up Consumers on Oral Health
Teeth whitening and the issue that comes with it (sensitivity) isn’t the sexiest of topics, but Sensodyne was able to give it a sleek, premium edge with a dentist office in the middle of Flatiron Plaza in New York City and The Falls in Miami. The Sensodyne True White Sensitivity Suite pop-up was a shipping container transformed into a fully-functioning, self-contained (with plumbing and electrical) environment that offered product trial and one-on-one consultations with brand ambassadors and dental hygienists. Consumers were invited to sit in plush white leather chairs and consult with the hygienist to learn about their oral health. There were vanities for trial and a custom display case.
To get people talking and sharing, a Twitter vending machine distributed a branded tumbler glass with a product coupon whenever the #TrueWhite hashtag was used, designed to encourage consumers to enjoy a hot or cold beverage without the concern of sensitivity. Now that’s something to smile about.