Sears’ Flash Mob Cooks Up Interest in Chef Challenge - Event Marketer

Sears’ Flash Mob Cooks Up Interest in Chef Challenge

DB_Sears_2011-ETA
Brand: SEARS
Agency: EVENT ARCHITECTS
Year: 2010
Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, at the brand’s Kenmore Live Studio pop-up shop that night. Part of a series…
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