Scott Cleans Up with the Common Sense Tour - Event Marketer

Scott Cleans Up with the Common Sense Tour

DB_Gold_Scott_2006 Ex
Brand: SCOTT
Agency: GMR MARKETING
Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM
Year: 2006
Sure, you could refer to Kimberly-Clark’s Common Sense Tour as a b-to-c marketing initiative. But what made it unique were the c-to-c elements—interactives that got consumers to communicate with each…
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