Scion Hosts an Augmented Reality 'Bounty Hunt' - Event Marketer

Scion Hosts an Augmented Reality ‘Bounty Hunt’

DB_Scion_2007 Ex
Brand: SCION TOYOTA
Agency: CUNNING COMMUNICATIONS
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2007
Scion created a six-day, six-city augmented reality game in which six teams of two drove their Scions on a “Bounty Hunt” for a thief and the car he or she had stolen, with the winning team netting…
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