Sargento Cooks Up Buzz with Retailtainment Efforts - Event Marketer

Sargento Cooks Up Buzz with Retailtainment Efforts

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Brand: SARGENTO
Agency: INNOVA MARKETING
Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM
Year: 2006
Sargento was after “food adventurers,” consumers who like to experiment with their recipes. To persuade them to try its Bistro Blends line of cheeses, Sargento decided on a three-pronged approach that…
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