Sanofi-aventis Sales Event Includes Athlete Demos - Event Marketer

Sanofi-aventis Sales Event Includes Athlete Demos

DB_Gold_Sanofi-aventis_2006 Ex
Brand: SANOFI-AVENTIS
Agency: PUBLICIS EVENTS
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (B-TO-B)
Year: 2006
Sanofi-aventis wanted an event that would bring together an 11,000-member sales force after the 2004 merger of the two parent companies—and light a fire under them as well. So the pharmaceutical giant…
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