Samsung's Active Exhibit Turns Visitors into Advocates - Event Marketer

Samsung’s Active Exhibit Turns Visitors into Advocates

DB_Samsung_2004 Ex
Brand: SAMSUNG
Agency: IMAGINATION
Awards: EX AWARDS — BEST TRADE SHOW EXHIBIT
Year: 2004
Samsung needed to best the rest at the International Telecommunications Union show in Geneva, and Imagination got working on an exhibit that would be different and engaging. The design had to communicate…
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