Samsung Sponsorship Takes Guerilla Marketing Abroad - Event Marketer

Samsung Sponsorship Takes Guerilla Marketing Abroad

DB_Silver_Samsung_2003 Ex
Brand: SAMSUNG
Agency: CHEIL COMMUNICATIONS
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2003
Cheil’s entry from Korea took the Ex Awards global (we were thrilled). During the 2002 Busan Asian Soccer Games, Samsung’s Anycall cellular arm leveraged its sponsorship with events in four Korean…
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