Samsung Sponsorship Fosters Consumer Creativity - Event Marketer

Samsung Sponsorship Fosters Consumer Creativity

DB_Silver_Samsung_2005 Ex
Brand: SAMSUNG
Agency: SEISMICOM
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2005
Looking for a way to ratchet up its coolness among younger consumers, Samsung took to the road with the rockers on the Vans Warped Tour. At the Samsung on-site footprint, concertgoers were encouraged…
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