Samsung Makes VR More Approachable With Hole 360 - Event Marketer

Samsung Makes VR More Approachable With Hole 360

db_samsung_edta_2016
Brand: SAMSUNG
Agency: WASSERMAN
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST TOUCH-OR GESTURE-BASED INTERACTIVE
Year: 2016

Samsung got into the swing of its three-year partnership with the PGA thanks to Hole 360, an interactive virtual reality experience being hailed as a game-changer in golf training. To make it happen, the brand needed to showcase its technology’s ability to enhance consumers’ lives without intimidating them. The solution was something all golf enthusiasts could relate to: perfecting their swing.

Hole 360 leveraged Samsung’s Gear VR headsets, along with a custom-built miniature golf club equipped with a Wi-Fi motion-tracking sensor built inside the grip. As a result, when the fan swung the physical golf club, the virtual golf club in the headset flawlessly moved in unison.

The journey began on one of three circular pods featuring grass turf. Equipped with the Gear VR and golf club, the participant was transported to hole number eight at Hazeltine National, where a commentator narrated they scene. The fan took a real swing and watched the ball take flight in slow motion before landing on the virtual green.

The mixed reality solution of leveraging real-life footage from Hazeltine National, along with computer-generated content, generated a ground-breaking VR experience. And with 78 percent of participants reporting a higher opinion of the brand, we’d say it’s a hole-in-one for Samsung.

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