Samsung Executes a Triple Threat Press Show
More than 300 key media members turned out for the Samsung Global Road Show, where the brand highlighted its newest products, technology and plans for the year ahead. The 2005 show featured three distinct sections. The Samsung Experience was held at Samsung’s concept store at the Time Warner building in Manhattan. An event with Samsung corporate leaders at the Rose Theater combined video productions, live music and speaker presentations, as well as a continuously changing set that featured multiple video screens (including Samsung’s new 102-inch plasma monitor). Actor William Shatner was on hand to emcee, and the brand heightened the experience with fragrance, pumping in ocean and rose scents in sync with visual cues on the monitors. Afterward, guests were taken to dinner. Stories covering the event ran in publications worldwide, including Business 2.0, British newspapers The Guardian and Sunday Times, and Asia Pulse.