Samsung Builds Buzz on Beyoncé's Experience Tour - Event Marketer

Samsung Builds Buzz on Beyoncé’s Experience Tour

DB_Samsung_2008 Ex
Brand: SAMSUNG
Agency: GMR MARKETING
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2008
Samsung pulled all the stops during the Beyoncé Experience Tour with a red carpet entranceway, a VIP lounge and plenty of other perks. To build buzz, Samsung held radio remotes at local Sprint stores…
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