Rum Drinkers Wrestle the 'Kraken' at Sampling Events - Event Marketer

Rum Drinkers Wrestle the ‘Kraken’ at Sampling Events

DB_Ex 2017_Sampling Campaign_Silver_Proximo
Brand: PROXIMO SPIRITS
Agency: SOHO EXPERIENTIAL
Awards: EX AWARDS — BEST SAMPLING CAMPAIGN
Year: 2017
To raise brand awareness and support on-premise account placements, The Kraken Rum leveraged a sampling program that gave consumers a taste of its new 70 proof Dark Label spirit while wrangling a menacing…
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