Royal Philips Creates Buzz with 20-Foot Floating Box - Event Marketer

Royal Philips Creates Buzz with 20-Foot Floating Box

DB_Gold_Royal Phillips_2005 Ex
Brand: ROYAL PHILIPS ELECTRONICS
Agency: EXHIBITS INTERNATIONAL
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (B-TO-B)
Year: 2005
Royal Philips Electronics launched its $100 million Sense and Simplicity global advertising campaign with a big blue box and a big white room. Looking to capture media coverage—and the attention of…
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