Roche's Mobile Tour Features a Virtual Lab on Wheels - Event Marketer

Roche's Mobile Tour Features a Virtual Lab on Wheels - Event Marketer

Roche’s Mobile Tour Features a Virtual Lab on Wheels

DB_Ex 2017_Best Vehicle Design_Silver_Roche
Brand: ROCHE
Agency: PERFORMANCE MARKETING GROUP
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2017
As a follow-up to its successful Roche Diagnostics’ mobile tour program, Roche created a similar experience for its newly acquired Ventana Medical Systems brand as a marketing and educational engagement…
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