Revlon Opens Eyes with Virtual Makeovers - Event Marketer

Revlon Opens Eyes with Virtual Makeovers

DB_Silver_Revlon_2006 Ex
Brand: REVLON
Agency: ZOOM MEDIA
Awards: EX AWARDS — BEST MALL EVENT PROGRAM
Year: 2006
Interactive and eye-catching (pun intended) mall events helped Revlon get women to try Fabulash mascara. Two towers with eight built-in flat-screen monitors flanked the event area, with djs providing the…
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