Return of the Burger 'King' Sparks Media Explosion - Event Marketer

Return of the Burger ‘King’ Sparks Media Explosion

2016_Ex_EX_PR_BK
Brand: BURGER KING
Agency: ABPR SCOUT SPORTS AND ENTERTAINMENT
Awards: EX AWARDS — BEST P.R. STUNT
Year: 2016
The super-competitive QSR category boasts many brand icons, including a clown, a red-headed kid and a colonel, but among them one reigns supreme: Burger King’s the King. The King had been out of the…
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