Reebok Tattoos Foreheads in Marathon Ambush on adidas - Event Marketer

Reebok Tattoos Foreheads in Marathon Ambush on adidas

DB_Reebok_2004 Ex
Brand: REEBOK
Agency: MR. YOUTH
Awards: EX AWARDS — BEST P.R. STUNT
Year: 2004
Reebok showed the true moxie of ex-cmo Micky Pant (we miss ya, Mick!) when it invaded the Boston Marathon—long sponsored by Adidas—with an ambush effort that scored solid media hits and mucho impressions. More…
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