Red Hat's App Has Attendees Earning Points for Participation - Event Marketer

Red Hat’s App Has Attendees Earning Points for Participation

DB_RedHat_2012 ETA
Brand: RED HAT
Agency: QUICKMOBILE
Awards: EVENT TECHNOLOGY AWARDS — BEST EVENT APP
Year: 2012

Custom apps have been replacing paper conference schedules for a while now. But new to the scene are event apps that bring the worlds of show content, geolocation, social media and traffic generation strategies together all in the palm of the attendees’ hand. Technology provider Red Hat last summer used a QuickMobile-based technology to provide attendees with a smartphone-compatible show app that didn’t leave a single objective untapped.

At its core, the app was a seamless, single source for real-time conference information. It enabled the show’s organizers to push real-time notifications and up-to-the-minute changes while conference-goers could have instant access to their personal conference schedules (sessions, labs and meetings) right from their mobile device. But the app’s “killer app,” so to speak, was its “gamification” function that invited attendees to check in to sessions, visit sponsor booths and tweet using the event’s hashtag to earn points for their participation.

Attendees could compare their scores on global and business-unit specific leaderboards with the top three scorers each day receiving prizes. Red Hat’s mobile app earned an 83 percent adoption rate at the event. Paper schedules: zero.

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