Red Bull’s Floating Skateboard Park Cleans Up - Event Marketer

Red Bull’s Floating Skateboard Park Cleans Up

DB_Red Bull_2012 Book
Brand: RED BULL
Agency: IN HOUSE
Awards: EX AWARDS — BEST ACTIVATION OF A CAUSE SPONSORSHIP/COMMUNITY TIE-IN
Year: 2012

Red Bull has always charged ahead, and with Mississippi Grind, the brand did it again.

Mississippi Grind was a skateboard park on board a barge that floated 1,705 miles down the Mississippi River for 28 days. The journey, which extended from St. Paul, MN, and stopped in the Iowa/Illinois Quad Cities and St. Louis, offered skating action and river improvements along the route to New Orleans, which was to become the permanent home of the Red Bull Mississippi Grind skate park.

Skate competitions en route integrated local riders at every stop. Special on-shore events took place in community skate locations, giving youth the opportunity to see awesome skaters in action. A page on the brand’s website offered athlete profiles, team info, videos and trip highlights. Consumers could also upload their own photos with captions to the website.

Through a partnership with Living Lands and Waters, the initiative also launched Mississippi River cleanup projects along the way, with athletes teaming up with Living Waters crews to haul away trash and clean up the riverbanks.

Mississippi Grind culminated in New Orleans, where 2,700 fans filled the city’s historic VIP paddleboat viewing area with a 10-piece brass band and hip-hop artist Mannie Fresh.

Back to EventMarketer.com

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2018 Access Intelligence, LLC – All Rights Reserved. |