Red Bull Turns a Truck into an Audio-Visual DJ Booth - Event Marketer

Red Bull Turns a Truck into an Audio-Visual DJ Booth

DB_Silver_Red Bull MXT_2010 Ex
Brand: RED BULL
Agency: IN HOUSE
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2010

In order to boost brand awareness among consumers and make the brand more approachable, Red Bull created four hardcore dj SUVs—large in stature and equally ready for off-road or city cruising.

To build it, the brand converted an MXT from a truck to a SUV, with the roof rising up to expose a complete A/V dj setup, with two 37-inch LCD televisions behind the dj, two LCDs off the tailgate, Xbox stations, two DVD players, wireless mic setup and audio/video switchers allowing any one piece of content to be routed to one or all LCDs along with audio inputs and outputs. The vehicle also had its own power source with shore power hookup available, and of course a cooler for cold product at the driver’s reach. The whole thing could be set up in less than five minutes.

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