Red Bull Turns a Truck into an Audio-Visual DJ Booth - Event Marketer

Red Bull Turns a Truck into an Audio-Visual DJ Booth

DB_Silver_Red Bull MXT_2010 Ex
Brand: RED BULL
Agency: IN HOUSE
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2010
In order to boost brand awareness among consumers and make the brand more approachable, Red Bull created four hardcore dj SUVs—large in stature and equally ready for off-road or city cruising. To…
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