Red Bull Stunt Features Floating Mountain Bike Course - Event Marketer

Red Bull Stunt Features Floating Mountain Bike Course

DB_Silver_Red Bull_2010 Ex
Brand: RED BULL
Agency: H5 EVENTS SAUCE CREATIVE
Awards: EX AWARDS — BEST P.R. STUNT
Year: 2010

Targeting both the West Coast mountain biking community as well as college-age enthusiasts, the Red Bull Stumps, Clumps and Jumps tour cycled along the Pacific coast last summer with some of the world’s best freeride mountain bikers. The tour began in Whistler B.C. at Crankworx and concluded in San Francisco, featuring Red Bull athletes Paul Basagoitia, Robbie Bourdon, Andreau and Luis Lacondeguy as well as members of the Kona Clump team, who attended the Red Bull Rampage the Evolution mountain biking competition.

The daring riders pushed the limits by riding on a dirt course built on top of a barge floating in the middle of the San Francisco Bay. The barge floated out to the San Francisco Giants vs. Colorado Rockies baseball game to entertain the fans outside AT&T Park. During the live broadcast of that game on Comcast Sports, footage of the barge aired twice. Clips from the tour were also captured for Freeride films’ 10th anniversary “New World Disorder” film premiere in Vegas that September.

The tour was also mentioned on a number of mainstream news outlets, including CNN Headline News, ESPN, Canada’s Sportsnet “Plays of the Week” and grindtv.com.

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