RadioShack Red Chair Campaign Draws Holiday Shoppers - Event Marketer

RadioShack Red Chair Campaign Draws Holiday Shoppers

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Brand: RADIOSHACK
Agency: ARNOLD WORLDWIDE
Awards: EX AWARDS — BEST MALL EVENT PROGRAM
Year: 2006
An integrated effort that included TV and web components as well as live events in malls, the Red Chair campaign was such a success that RadioShack stores actually ran out of featured products during the…
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