Purina Hosts Parties in Target Dog Owners' Homes - Event Marketer

Purina Hosts Parties in Target Dog Owners’ Homes

DB_Gold_Purina_2010 Ex
Brand: NESTLE PURINA
Agency: ARNOLD WORLDWIDE HOUSE PARTY
Awards: EX AWARDS — BEST EVENT-RELATED WEBSITE OR PORTAL
Year: 2010
For the 2009 launch of Chef Michael’s Canine Creations, Purina wanted to drive product trial and awareness among female dog owners, ages 45 to 54. To celebrate its national debut, Purina hosted thousands…
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