Progressive Woos Motorcyclists with Flo's Chop Shop

Progressive Woos Motorcyclists with Flo's Chop Shop - Event Marketer

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Progressive Woos Motorcyclists with Flo’s Chop Shop

Case Study Details

Brand: PROGRESSIVE INSURANCE

Agency: MATCH MARKETING GROUP

Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)

Year: 2016

Flo’s Chop Shop, a pop-up branded barber shop/beauty parlor reached motorcycle riders at their passion points at rallies across the U.S. The yearlong experiential program combined brand education with…

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