Progressive Woos Motorcyclists with Flo's Chop Shop - Event Marketer

Progressive Woos Motorcyclists with Flo’s Chop Shop

2016_Ex_EX_MultiMarketB2C_Progressive
Brand: PROGRESSIVE INSURANCE
Agency: MATCH MARKETING GROUP
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)
Year: 2016
Flo’s Chop Shop, a pop-up branded barber shop/beauty parlor reached motorcycle riders at their passion points at rallies across the U.S. The yearlong experiential program combined brand education with…
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