Procter & Gamble Empowers Women at Essence Fest - Event Marketer

Procter & Gamble Empowers Women at Essence Fest

DB_P&G_2012 ETA
Brand: PROCTER & GAMBLE
Agency: JACK MORTON WORLDWIDE
Awards: EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-C)
Year: 2012
Brands no longer have to rely on models and celebrities to be the faces of their campaigns. Thanks to social media, they are able to create platforms where everyday consumers can spread the message of…
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