Pre-Show Warm-Up Helps Hospira Boost its ‘ABCs’ - Event Marketer

Pre-Show Warm-Up Helps Hospira Boost its ‘ABCs’

Hospira ASHP 2011 Candid-040 copy
Brand: HOSPIRA
Agency: CZARNOWSKI
Awards: EX AWARDS — BEST INTEGRATED TRADE SHOW CAMPAIGN
Year: 2012
Hospira marketers know the days of merely waiting for prospects to show up at the trade show booth are over, and as a result they’ve mastered the art of the pre-show warm-up. The company put it into…
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