Porsche Draws Test Drivers with a Striking Exhibit - Event Marketer

Porsche Draws Test Drivers with a Striking Exhibit

DB_Silver_Porsche_2010 Ex
Brand: PORSCHE
Agency: PIERCESMARTFUSION
Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (CONSUMER)
Year: 2010
In 2009, Porsche introduced its newest luxury sedan, the Panamera. For the North American regional launch at the 2009 Monterey Peninsula Automotive Week, the goal was to conduct 1,000 behind-the-wheel…
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