Pontiac Revs Up Drivers Via 'Apprentice' Sponsorship - Event Marketer

Pontiac Revs Up Drivers Via ‘Apprentice’ Sponsorship

DB_Gold_Pontiac_2006 Ex
Brand: PONTIAC
Agency: MOMENTUM WORLDWIDE
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2006
Pontiac used its sponsorship of NBC’s “The Apprentice” to spread awareness of its all-new Solstice roadster. It was all designed to pump up demand for an early order program that would build buzz…
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