Physio Control Rebrands Marketing Messages at Expo - Event Marketer

Physio Control Rebrands Marketing Messages at Expo

Silver Winner—Designer/Builder: Global Experience Specialists (GES) | Client: Physio Control | Project: EMS World Expo 2013 (Best Use of Modular)
Brand: PHYSIO CONTROL
Agency: GLOBAL EXPERIENCE SPECIALISTS (GES)
Awards: EXPERIENCE DESIGN AWARDS — BEST USE OF MODULAR
Year: 2014

Physio Control wanted to re-brand its marketing communication messages at the EMS World Expo by immersing attendees into actual hospital or emergency situations, helping them to understand how the brand’s devices can help save lives. Zones had the look and feel of real medical situations and were equipped with Physio Control devices and interactive screens that guided guests through the product demos. A 16-foot by 16-foot fabric LED wall grabbed attention and boosted the custom feel of the experience.

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