Pernod's Malibu Red Leverages Ne-Yo Relationship - Event Marketer

Pernod’s Malibu Red Leverages Ne-Yo Relationship

DB_Silver_Pernod_2014 Ex
Brand: PERNOD RICARD
Agency: LEGACY MARKETING PARTNERS
Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)
Year: 2014
Grammy Award-winning artist Ne-Yo is more than a spokesperson for Malibu Red, a relatively new offering in the Malibu line. He’s the creative director who has been hands-on in developing the drink. So,…
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