Pepsi Engages Music Fans in Socially-Driven Challenges - Event Marketer

Pepsi Engages Music Fans in Socially-Driven Challenges

DB_Pepsi_2013 ETA
Brand: PEPSI
Agency: CONTENT COLLECTIVE/OMD VIACOM
Awards: EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-C)
Year: 2013
As a brand that has its finger on the pulse of pop culture, Pepsi in the summer of 2013 engaged consumers with the music and artists they love through a series of socially driven challenges linked to live…
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