Pepsi Activates a Diet Dew Snowboard Rail Jam Event - Event Marketer

Pepsi Activates a Diet Dew Snowboard Rail Jam Event

DB_MountainDew_2007 Ex
Brand: DIET MOUNTAIN DEW MOUNTAIN DEW PEPSI
Agency: VIVID MARKETING
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2007
Mountain Dew is known for being an edgy brand, so when Pepsi-Cola was considering live marketing as part of the campaign to relaunch Diet Dew, everyone involved knew it would have to be big. The company…
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