Case Study Archive - Page 5 of 332 - Event Marketer
Corona Rocks Cinco de Mayo with a Virtual Concert Benefitting Restaurants
Amid a volatile season for experiential as well as for restaurants and bars, Corona set out to celebrate a key holiday in its year, Cinco de Mayo, with an uplifting tie-in. The result? A virtual fiesta promoted with #CincoAtHome that scored $1 for the Restaurant Employee Relief Fund for every viewer that tuned into the...
W Hotels ‘Wakes up’ Consumers with a Hybrid Music Festival Primed for UGC
W Hotels’ Wake Up Call Dubai music festival needed to work hard. Not only was it designed to help bolster W Hotels’ credibility in music, it needed to support the launch of Marriott Bonvoy, the loyalty brand for parent company Marriott International, as well as help launch the newly opened W Dubai—The Palm. No sweat,...
Under Armour Engages High School Athletes with Training, Networking, Stunts
Under Armour’s All-America Football and Volleyball Game brings together the top 100 high school football and top 24 high school volleyball players in the nation to train, network, gear them up and indulge them in a week’s worth of stunts, experiences and opportunities designed to support them on their individual journeys. The event space: a...
TikTok Connects with Black Creators Via Masterclasses, Meals and a Gala
To connect with its creator community during Black History Month, TikTok produced the #MakeBlackHistory summit, a three-day event for more than 100 Black creators. Touchpoints included ultra-premium room-drop welcome kits featuring shareworthy swag, a Family-Style Welcome Dinner as well as masterclass sessions, a portrait studio with celebrity photographer Matt Sayles, a gala, and a farewell...