Oracle Saves 965 Trees with a Sustainable Conference - Event Marketer

Oracle Saves 965 Trees with a Sustainable Conference

DB_Gold_Oracle_2009 Ex
Brand: ORACLE
Agency: INVISION COMMUNICATIONS
Awards: EX AWARDS — BEST GREEN EVENT/TRADE SHOW CAMPAIGN
Year: 2009

Oracle’s OpenWorld event is one of the biggest conferences in the world (it attracts 43,000 attendees). So last year, the company started taking steps to create a more sustainable event. The event team broke up the conference into eight key areas and then made strategic decisions based on a set of green standards. Here’s a taste:

Destination: San Francisco is one of the most eco-conscious cities in the country; Venue: the Moscone Center doesn’t just collect waste, it diverts it; Accommodation: hotels that didn’t offer sheet and towel reuse programs were shut out; Food and Beverage: water bottles were omitted and food was donated to local shelters; Transportation: VIPs were rolled in hybrid SUVs; On-site Practices: all vendors had to go green; Communications and Marketing: thumb drives replaced paper press releases and kiosks replaced posters and maps; and finally, Production: lights and HVAC were turned off at the end of the day. Pedal-powered charger stations got attendees into the spirit, too. Oracle’s green strategies saved 965 trees, 500,000 water bottles and 594,000 liters of water.

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