OnePlus Hosts an Invite-Driven Activation in Times Square

OnePlus Hosts an Invite-Driven Activation in Times Square - Event Marketer

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OnePlus Hosts an Invite-Driven Activation in Times Square

Case Study Details

Brand: ONEPLUS

Agency: TBA GLOBAL

Awards: EVENT TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)

Year: 2015

Two-year-old China-based smartphone manufacturer OnePlus boasts a global cult following despite having no brick-and-mortar shops and an invitation-only sales model. For the launch of the new model, OnePlus…

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