Olympic Spirit Revs Up Sales for BMW - Event Marketer

Olympic Spirit Revs Up Sales for BMW

DB_BMW_2012 Book
Brand: BMW
Agency: OCTAGON
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2012
Even for the ultimate driving machine, it isn’t easy to stand out in the luxury automobile segment. And owner retention can be a particular challenge in a market full of worthy competitors. To show…
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