Old Spice Urges Students to Make a 'Smellmitment' - Event Marketer

Old Spice Urges Students to Make a ‘Smellmitment’

2016 Ex_EX_Buzz_OldSpice
Brand: PROCTER & GAMBLE
Agency: FLUENT
Awards: EX AWARDS — BEST BUZZ MARKETING/INFLUENCER PROGRAM
Year: 2016
Anyone who has seen its most recent ad campaign knows that Old Spice hasn’t been “your dad’s Old Spice” for a few years now. To keep its updated brand equity alive among up-and-coming male college…
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