The North Face Enlists Elite Athletes for Press Event - Event Marketer

The North Face Enlists Elite Athletes for Press Event

DB_Northface_2012 Book
Brand: THE NORTH FACE
Agency: HENRY V
Awards: EX AWARDS — BEST PRESS/MEDIA EVENT
Year: 2012
The North Face had a serious challenge for its press event: How to distill dozens of new product demos, videos and activities into a memorable, one-day experience that would get journalists to publish…
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