Nissan Pop-Up Concerts Strike a Chord with Consumers - Event Marketer

Nissan Pop-Up Concerts Strike a Chord with Consumers

DB_Silver_Nissan_2003 Ex
Brand: NISSAN
Agency: GEORGE P. JOHNSON
Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM
Year: 2003
Nissan North America’s quietest event program ever made piles of noise last fall when the car maker’s marketing team consciously avoided traditional, obvious and overt marketing methods. To get…
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