Nintendo Mixes Evanescence Concerts with Gameplay - Event Marketer

Nintendo Mixes Evanescence Concerts with Gameplay

DB_NintendoFusion_2004 Ex
Brand: NINTENDO
Agency: RELAY SPONSORSHIPS & EVENT MARKETING US CONCEPTS
Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)
Year: 2004
Nintendo got its game face on last summer with its first proprietary property, a traveling concert series featuring top band Evanescence. The concert may have been the anchor, but US Concepts mixed…
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