Nike's Shoe App Has the Magic 'Touch' - Event Marketer

Nike’s Shoe App Has the Magic ‘Touch’

DB_Nike_2014 ETA
Brand: NIKE
Agency: M1 INTERACTIVE MOSAIC
Awards: EVENT TECHNOLOGY AWARDS — BEST TOUCH- OR GESTURE-BASED EVENT INTERACTIVE
Year: 2014
A cutting-edge shoe demands a cutting-edge launch strategy, and that’s exactly what the Nike Air Jordan XX9 basketball sneaker got when it was released to the world at the World Basketball Festival.…
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