Nike's Holographic Training Experience Woos The Press - Event Marketer

Nike’s Holographic Training Experience Woos The Press

DB_Nike_2015 Ex
Brand: NIKE
Agency: MAGNETIC COLLABORATIVE
Awards: EX AWARDS — BEST OVERALL USE OF TECHNOLOGY
Year: 2015
For basketball fans who have always wondered what it would be like to shoot hoops with their favorite players, Nike’s Air Jordan Flight Lab was a (virtual) dream come true. The retail experience was…
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