Nike's Holographic Tour Scores With Football Players - Event Marketer

Nike’s Holographic Tour Scores With Football Players

EDTA 2016_SingleTechB2C_Nike
Brand: NIKE
Agency: ON BOARD EXPERIENTIAL MARKETING
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)
Year: 2016
Holograms have been part of the entertainment toolkit since the Tupac reveal in 2012, but rarely have they been used to successfully reveal and market a product. Until Nike’s Locker Room Unveil event…
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