Nike Targets College Kids with Three-Pronged Strategy - Event Marketer

Nike Targets College Kids with Three-Pronged Strategy

DB_Silver_Nike_2010 Ex
Brand: NIKE
Agency: ON BOARD ENTERTAINMENT
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2010
In the fall of 2009, Nike took over the University of Southern California’s campus to appeal to the students with a running event, charity fundraiser and piggyback on the upcoming football game with…
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